How to Get More Therapy Clients

Whether you’re just starting your therapy practice or you’re in a slow period, you may be frustrated with a smaller caseload than you want. And you’re not just trying to get more therapy clients—you want to find the ones you’re best suited to help.

Some people will tell you to invest heavily in marketing and make daily TikTok videos. Others push the old-school route, persuading you to put therapy ads in the local paper or on the radio. And if you’ve joined a tired online directory or tried a matching system, you may not have had any real follow-through from interested clients.

Here’s the truth: You don’t need an advanced marketing strategy to get more therapy clients, and you don’t need to go to a networking event every week. What you DO need is a healthy combination of different strategies, from marketing and networking to community involvement. And what will really change the game? Joining Consult List. It speeds up the process of getting more clients into your practice—the right ones. (Learn more about Consult List here.)

Below, we go through time-tested strategies to help you avoid the long wait for clients and instead get quick, seamless access to clients seeking your help.

4 Impactful Moves to Make If You Want to Get More Clients as a Therapist

If you’re ready to get more therapy clients, see our list of tactics below.

1. Create a website (it can be simple).

Whether you’re in a private or group practice, a website functions as an online business card that you can regularly update with new credentials, a new area of specialty, or information on your practice.

Unfortunately, many existing databases and online directories have taken the liberty of putting therapist profiles on their website with their permission. You can’t always control or track down which other directories use your profile. But if a website exists in your name, it shows authority over your therapist bio and your practice, and you can specify how prospects and other professionals should contact you.

A website also opens the door for other marketing efforts if you wish to pursue them, such as blogging as part of an SEO campaign or linking out to social media pages.

2. Know where your ideal therapy clients & adjacent professionals are—and get in front of them.

Think about your ideal therapy client. Consider what kinds of activities or hobbies they do, what they may try before therapy (e.g. reading a book, listening to a podcast), and find a way to create a presence in these spaces. Also, consider where other professionals may be who would be likely to refer you, such as a mental health conference or treatment facility.

Here are some examples of how to get in front of your ideal therapy client (or professionals who can refer you to them):

Place business cards at a yoga studio or ask to be put on the studio’s website resources page if you’re looking to serve women with anxiety or depression.
Be a guest on a productivity podcast if you specialize in treating people with ADHD.
Speak at a conference for trauma if you specialize in EMDR.
Give your brochures to a grief support group if you serve those who have experienced a loss.
Speak at local preschools about parenting techniques if you work with families or children.
Set up a stand at an art festival or leave business cards at an art gallery if you’re an art therapist.
Sponsor a little league team or leave brochures at nearby schools if you’re a child or family therapist.

3. Stay top of mind for prospects & network professionals by creating content.

If you’ve been able to get your name out there, you need a way for prospects and other professionals to remember you. Yes, business cards and brochures are helpful for giving them your name and contact information, but you can go a step further by publishing regular content and ensuring they have a way to SEE this content. Here are some ways to do this:

Keep an active presence on one or multiple social media channels, and invite prospects or other therapists and professionals to follow you.
Post blogs on your website and include a way for people to be notified when you publish a new one.
Start an email newsletter that you send out weekly, monthly, or even quarterly, and invite people to sign up to receive it through your website. This is even more effective if you go at it indirectly through what’s called a lead magnet. Offer a super compelling guide or eBook (the magnet), and then, in order to receive it, users can choose to opt into your newsletter.

Your content can be about the areas you specialize in or the areas you’re passionate about. For example, you might post tips for individuals dealing with depression, videos on healing from eating disorders, or guidance on solving conflict in romantic relationships.

In this way, you boost your credibility with potential clients and interested professionals who can keep learning from you.

When they’re ready to seek help or find a client who could use your specialties, they’ll think of you.

4. Join Consult List to find & connect with clients who need you quickly, seamlessly, and personally.

No matter how spot-on your conference speech was, how amazing your YouTube video is, or how many credentials you have, getting clients to reach out to you or getting referrals still takes time.

If you want to get on the fast track to getting more therapy clients, join Consult List.

What if you didn’t have to wait for the right clients to find you and reach out to you?
What if you didn’t have to spend hours doing coffee dates and attending meet-and-greets to build your network and get more referrals?
What if you were notified directly when a prospect needs your specific expertise, right when they need it?

Consult List bridges the gap between waiting for clients to find you—and being able to provide them with the treatment they need.

We believe no one in need of mental health services should be left sifting through endless online directories, confused about who is the right therapist for their needs, or continually turned down by practices that are already full.

Our revolutionary platform enables prospective clients and clinicians to voice their specific mental health needs and for therapists to personally add themselves to their referral list. The prospect can then choose from a curated list of therapists who are available and eager to help.

Stop waiting for more clients, and instead, find the ones seeking you by joining Consult List.

Join Consult List today to find more of the clients you serve best.